We exist to make sure no foster family walks the first year alone.
Launching Fall 2026
Tell your story once. Every tool remembers.
The source of truth and trust for mission organizations.
MissionFile builds one central record of who you are: your mission, brand, messaging, programs, impact numbers, people, and finances. Your team works from it, AI agents read it, and the tools you already use connect to it, so you stop pasting the same context into every chat, page, and campaign.
Early accessApply to use MissionFile before launch and help us test it312 families
Pine, Marigold, Cream
Claude
Draft our year-end appeal intro.
Using your approved mission, 312 families in 2025, and your warm, plain voice.
Sample organization
Works inside the tools you already use
- Claude
- ChatGPT
- Slack
- Google Workspace
- Microsoft 365
- Canva
- Your CRM
- And more
The problem
Every new chat, page, and campaign starts from scratch.
Telling your story is hard enough. Telling it the same way across every tool is even harder.
Everyday AI work
You open Claude to write the year‑end letter.
So you paste in the mission, dig up last year's numbers, describe your voice, and explain who your executive director is. Tomorrow's chat starts from zero again.
A new giving page
You build a giving page on a new platform.
It asks for your mission, your impact, your logo and colors, and a line about what a gift does. Someone spends an afternoon hunting through old files for all of it.
Giving season
You launch the year‑end campaign across every channel.
Email, social, direct mail, the website banner, and the Canva kit, built by different people in different tools. By week two, the numbers and the story don't match.
Without one place that holds your context, every tool gets whatever someone pasted last, and you can't tell which version is right.
The solution
Built once from what you've published, used everywhere.
MissionFile gathers your organization's context into one record your team approves. Claude, ChatGPT, and the tools you connect read from it, so every chat, page, and campaign starts with the right information.
What you already have
- Your website
- Annual report
- Public filing
- Brand guide
- Any document
Your MissionFile
Sourced, dated, and approved by your team
Where your team uses it
- Claude
- ChatGPT
- Canva
- Docs and slides
- Your CRM
01
Start from what's out there
Type your website. MissionFile reads it, your public filing, and any document you add, then drafts your record with the sentence each detail came from.
02
Say yes once
Someone who knows the organization keeps what's right and sets a review date on anything that changes, like this year's numbers.
03
Use it where you work
Your team and your tools read the record live. When something changes, you change it once and skip the re-pasting.
04
Keep it true
When a number is due for review, MissionFile emails its owner one link. Until someone updates it, your tools skip it and name who can fix it.
What's inside
Your story, on file for every tool.
Most teams don't know what an AI tool needs until it gets something wrong. MissionFile starts with the full list and fills in what it can from what you've already published.
Identity
Who you are on paper
EIN 47-1234567 · Founded 2009
Legal name and EIN, address, founding year, annual budget and revenue, affiliations and denomination.
Mission
Why you exist
"No foster family walks the first year alone."
Mission statement, vision, the problem you're solving, and how change happens.
Voice and messaging
How you sound
Warm · Plain · Hopeful
Tone, boilerplate in three lengths, your tagline, and the words you use and avoid.
Brand
How you look
Colors with hex codes, typefaces, logo rules, photo direction, and where the files live.
Programs
What you do
Family Circles · Respite Nights · Care Closet
Each program's name, who it serves, where, and how it works.
Impact
What's changed
People served, outcomes, and results, each with its source and a review date.
People
Who leads it
Dana Ruiz, Executive Director
Leadership, board, and staff, with titles and approved bios.
Stories
Who you've served
The Alvarez family · consent on file
Approved stories and quotes, with consent on file.
Guardrails
What you never say
Say "welcomed," never "rescued"
How you refer to the people you serve, claims you don't make, funder credit rules, and your AI use policy.
Made for AI
Give every AI tool one thing to read.
A donor asks ChatGPT about you before opening your site. A staff member pastes a paragraph into Claude. Your giving platform has an AI settings page. Each one works from whatever someone last gave it.
MissionFile gives all of them the same record, read live, with only what your team approved.
What every AI tool reads
- Mission, vision, and programs
- Voice, messaging, and words to avoid
- Brand colors, type, and logo rules
- Impact numbers, with sources
- Leadership and staff
- Stories you can tell
Claude
ChatGPT
Public page
The Check
Catch the old number before it goes out.
Paste any draft, whether an appeal, a grant section, a bulletin announcement, or a social caption, and the Check reads it against your record. It flags retired program names, numbers that match nothing you've approved, figures past their review date, and words you've chosen not to use.
It runs in MissionFile and inside Claude and ChatGPT, so your team checks the draft where they write it.
Spring appeal, draft 2
Last year, Foster Friends walked alongside 280 families, and together we rescued kids who had nowhere else to go.
- Retired nameFoster Friends is now Family Circles.
- No approved numberYour record says 312 families in 2025, from the annual report.
- Avoided wordYour record prefers "welcomed" over "rescued."
Sample organization
Why a record
You need more than a paragraph in a ChatGPT project.
A saved prompt or a pasted about page works for one person trying things out. It stops working once a team and several tools depend on it.
A pasted paragraphMissionFile
Where it livesOne person's projectEvery connected tool reads it live
When a number changesSomeone re-pastes it everywhere, if they rememberYou change it once
How current it isNo way to tellEvery number has a review date
Who said it's rightNo one knowsA named person, with a source
Brand and designLeft out, or described from memoryColors, type, and logo rules included
What it told peopleNo recordMissionFile logs every read
Why I built it
For six years I sat inside a fundraising platform that more than 2,000 nonprofits relied on, and I watched this play out at nearly every one of them. I built MissionFile to be the record I wished each of them had.
Jason VanLue
Creator of MissionFile
Founding Partner, Nonprofit Builders
Who it's for
For every organization that asks people to trust what it says.
If you raise money, recruit volunteers, or ask people to believe in a mission, MissionFile is for you.
Nonprofits
Charities, community organizations, foundations, and schools of any size.
Churches
Single-site and multi-site congregations, from the Sunday slides to the website.
Ministries and missions
Parachurch ministries, mission agencies, and global partners, including the names you must never publish.
Agencies and consultants
Firms that build campaigns, sites, and grants for mission organizations and keep every client's record in one place.
Who on your team uses it
- Executive directors and pastorsOne answer to "what do we say," and a way to see your team using it.
- Development and communicationsThe current number, the approved story, and the brand kit without asking around.
- Grant writersThe figure, its source, and its date in one place.
- Designers and volunteersThe colors, fonts, and logo rules, right where they work.
- Board membersAn assistant that answers from what you've approved.
- AI agentsDated, sourced facts they can cite instead of guess.
The foundation under every AI system we build.
We built MissionFile at Nonprofit Builders because every workflow, agent, and report we build for a client needs it first. An AI system can only be as trustworthy as what it knows about you.
If you'd like help setting up your record and building on top of it, book a free call with our team.
Book a Free CallWhat Nonprofit Builders builds on it
Operate
Reach
Give
Keep
MissionFile
Your organization's context, approved
Pricing
Start free. Upgrade when you connect.
We'll share final pricing at launch this fall. Early access organizations help us set it.
Try it free
We read your website and public filings and build a starter MissionFile for you to review.
- A starter record built from what you've published
- Review and approve every detail
- The Check on any draft
- Export your record any time
Pro
Connect your record to the tools your team uses every day.
- Everything in the free version
- Live connections to Claude, ChatGPT, and more
- Review reminders to each owner
- A few teammates
- Internal details only your team sees
Team
For larger teams, networks, and the agencies that serve them.
- Everything in Pro
- Your whole team
- Several organizations in one account
- Hand a record to a client when the work ends
Questions
What people ask before they start.
When does MissionFile launch?
Fall 2026. Join the waitlist and we'll send one email when it opens. If you'd like to start sooner, apply for early access and help us test and refine it as we build.
Can't we just paste our about page into ChatGPT or a Claude project?
For one person trying things out, that's a reasonable place to start. It holds up less well once a team and several tools depend on it.
A pasted paragraph is a snapshot. It doesn't know when a number went stale, it lives in one person's project, and it usually leaves out your brand, your people, and your guardrails. MissionFile stays live and shared: change a detail once and every connected tool reads the new one.
How much work is it to set up?
Type your website. MissionFile reads it, along with your public filing and any documents you add, and drafts the record with the sentence each detail came from. Someone who knows the organization looks it over and keeps what's right. MissionFile does most of the work before you open it.
What if we don't have any of this written down?
Plenty of organizations don't, and that's the reason to do it once. MissionFile starts from what's public and shows you the gaps: no approved number for last year, no brand colors on file, no current staff list. You fill them in as you go.
How does it work with Claude and ChatGPT?
MissionFile connects as a custom connector through MCP, the standard both assistants support. Once you connect it, the assistant can read your record, search it for a specific answer, and check a draft against it. It sees only what your team approved. You can see every read and disconnect in one click.
Is AI deciding what's true about us?
No. AI does the gathering and the first draft. A person on your team approves every detail, and numbers need a source before anyone can approve them. Connected tools only read what someone said yes to.
What about sensitive information?
Donor records, case files, and details about the people you serve stay in your CRM, where they belong. MissionFile holds what you say about yourself. You can keep details internal to your team, and no connected tool ever sees a restricted one, like the name of a field worker in a sensitive place.
Can we take our record with us?
Yes. Export it as Markdown or JSON any time.
Who's behind MissionFile?
Jason VanLue built MissionFile at Nonprofit Builders, a division of Business Builders, serving nonprofits since 1999. It's the foundation under the AI systems Nonprofit Builders builds for its clients, and any organization can use it. Visit Nonprofit Builders.
Launching Fall 2026